Clarion Path ("we", "us", "our") is a business validation service. We are the data controller responsible for your personal data.
Contact details:
We collect and process the following personal data:
| Data type | Examples | When collected |
|---|---|---|
| Identity data | Full name | Questionnaire submission |
| Contact data | Email address, phone number, postal address | Questionnaire submission |
| Business idea data | Your questionnaire responses describing your business concept, target market, pricing ideas, and related details | Questionnaire submission |
| Payment data | Payment confirmation and transaction reference (we do not see or store your full card details — these are handled entirely by our payment processor, Stripe) | Payment |
| Technical data | IP address, browser type and version, device type, operating system, time zone, pages visited | Website visit |
| Usage data | How you interact with our website, including pages viewed, links clicked, and time on page | Website visit (via cookies) |
We use your personal data for the following purposes:
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| To produce your validation report — processing your questionnaire responses through our analysis system and delivering the completed report to you | Performance of a contract (Article 6(1)(b)) |
| To process your payment — taking payment via Stripe and issuing receipts | Performance of a contract (Article 6(1)(b)) |
| To contact you about your order — delivery of your report, queries about your submission, support | Performance of a contract (Article 6(1)(b)) |
| To provide relevant referrals — if your report recommends next steps (e.g. company formation, accountancy), we may suggest trusted partners | Legitimate interests (Article 6(1)(f)) — helping you act on your report findings |
| To improve our service — analysing aggregated, anonymised data to improve report quality | Legitimate interests (Article 6(1)(f)) |
| To run website analytics — understanding how visitors use our website to improve the experience | Consent (Article 6(1)(a)) via cookie preferences |
| To run advertising measurement — measuring the effectiveness of our advertising campaigns | Consent (Article 6(1)(a)) via cookie preferences |
| To comply with legal obligations — tax records, fraud prevention, responding to lawful requests | Legal obligation (Article 6(1)(c)) |
We will never sell your personal data to third parties. We will never use your business idea for any purpose other than producing your validation report.
We share your personal data only with the following categories of recipients, and only to the extent necessary:
| Recipient | Purpose | Location |
|---|---|---|
| Anthropic (Claude API) | AI analysis — your questionnaire responses are processed through Anthropic's API to generate your validation report | United States |
| OpenAI (GPT-4 API) | AI quality assurance — your data may be processed through OpenAI's API as part of our multi-stage quality process | United States |
| Stripe | Payment processing | United States (with EU/UK data processing) |
| Tally | Questionnaire hosting and form submission processing | Belgium (EU) |
| Website analytics (Google Analytics) and advertising measurement (Google Ads) | United States | |
| Meta | Advertising measurement (Meta Pixel), if you have consented to marketing cookies | United States |
| Referral partners | If you choose to engage with a recommended service (e.g. company formation agent), we will share your name and contact details with that specific partner only with your explicit consent at the point of referral | United Kingdom |
Some of our service providers are based outside the United Kingdom, primarily in the United States. When we transfer your data internationally, we ensure appropriate safeguards are in place:
| Data type | Retention period | Reason |
|---|---|---|
| Questionnaire responses and completed reports | 2 years from delivery | Contract performance, customer support, quality assurance |
| Payment and transaction records | 6 years from transaction | HMRC tax record-keeping requirements |
| Contact details | 2 years from last interaction, or until you request deletion | Customer support and referral services |
| Website analytics data | 14 months | Google Analytics default retention; used in aggregated form |
After the relevant retention period, your data is securely deleted or permanently anonymised.
Under the UK GDPR, you have the following rights regarding your personal data:
To exercise any of these rights, contact us at enquiries@clarionpath.co.uk. We will respond within one month.
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Our website uses cookies and similar tracking technologies. For full details, see our Cookie Policy.
In summary:
Our service is not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us and we will delete it promptly.
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. For significant changes, we will notify you by email if we hold your contact details.
For any questions about this privacy policy or how we handle your data:
